The (Undisclosed) Concept Master Plan explores the market possibilities of the area with input from local stakeholders. This study aims for immediate and long-term development over 20 years, focusing on creating a vibrant, walkable retail district. It emphasizes the City's innovative approach to urban planning, striving to enhance life for all community members. The success of creating walkable, distinctive retail spaces in this district is dependent on a strong base market of housing in the immediate vicinity, which has been planned for and blended with the surrounding neighborhoods thoughtfully. Based on interviews with developers, comparisons with other Texas areas, and our own market experience, Stantec helped concept a vision for a unique, walkable district.