Victory Park
Dallas, Texas
Project Size
74 Acres, City-wide Interventions
ViBE Scope of Services
Collaborators
Construction Completion
Visioning, Conceptual Design, Signage and Wayfinding
RTKL Architects and Halff Associates
December 2018
Client
Victory Park UST Joint Venture I, L.P.
Victory Park
Dallas, Texas
Client
ViBE Scope of Services
Collaborators
Construction Completion
Victory Park UST Joint Venture I, L.P.
Visioning, Conceptual Design, Signage and Wayfinding
RTKL Architects and Halff Associates
December 2018
Project Size
74 Acres, City-wide Interventions
Adjacent to the American Airlines Center in Downtown Dallas, Stantec lead a collaboration with RTKL and Halff Associates. The team was retained by Trademark Properties, Estein & Associates, Cushman & Wakefield and City of Dallas, to reposition the whole Victory Park District, public areas, amenities and retail. Stantec created a strategy for this urban entertainment and sports district to provide better pedestrian connectivity and a sense of place through a program of environmental graphics and wayfinding that includes iconic interactive district markers that celebrate the local teams. Additionally, a new landscape and hardscape program was introduced as a new retail strategy for all existing and new storefronts facing Victory Park Lane.
Adjacent to the American Airlines Center in Downtown Dallas, Stantec lead a collaboration with RTKL and Halff Associates. The team was retained by Trademark Properties, Estein & Associates, Cushman & Wakefield and City of Dallas, to reposition the whole Victory Park District, public areas, amenities and retail. Stantec created a strategy for this urban entertainment and sports district to provide better pedestrian connectivity and a sense of place through a program of environmental graphics and wayfinding that includes iconic interactive district markers that celebrate the local teams. Additionally, a new landscape and hardscape program was introduced as a new retail strategy for all existing and new storefronts facing Victory Park Lane.