Adjacent to the American Airlines Center in Downtown Dallas, Stantec lead a collaboration with RTKL and Halff Associates. The team was retained by Trademark Properties, Estein & Associates, Cushman & Wakefield and City of Dallas, to reposition the whole Victory Park District, public areas, amenities and retail. Stantec created a strategy for this urban entertainment and sports district to provide better pedestrian connectivity and a sense of place through a program of environmental graphics and wayfinding that includes iconic interactive district markers that celebrate the local teams. Additionally, a new landscape and hardscape program was introduced as a new retail strategy for all existing and new storefronts facing Victory Park Lane.